Attracting and finding top candidates for their job openings should be top of mind for all hiring managers. A multi-channel recruitment strategy is needed to find candidates that are not actively looking for new opportunities.
Although the most common way to recruit employees involves posting jobs on the company’s site and several online job sites, relying solely on it may leave a large talent pool out of your grasp. Instead, recruiting passive candidates will increase your talent pool.
Sourcing Passive Candidate
Finding the best potential hires before they're hired by another company is an important part of hiring success. This is why you should be sourcing candidates even when you do not have an open role.
Finding suitable candidates for your roles can take time and effort. If you post jobs on the job board and are waiting for people to apply, you could miss out on a large amount of talent. A large portion of people in the workforce would be willing to change jobs if a better opportunity is presented.
Research has shown that passive candidates who choose to join an organization are likely to be far better at their jobs than non-sources applicants. Sourcing passive candidates are well worth the effort.
Use Your Internal Employee Network
One way to identify potential passive job applicants is through referral sources. Employee referral systems are one of the best ways to identify potential passive job seekers.
You can access a vast pool of qualified candidates by combining your workers' networks. Employees aren't likely to refer someone who doesn't fit into their network. And if an employee has a bad experience working with someone, they might not want to risk their job by recommending them. Also, employers rarely hire from outside referrals because they don't know enough about the candidate. But when an employer hires through a friend or colleague, they're often impressed with the person's quality and consider hiring them.
You'll want to find a good incentive for your existing employees to recommend candidates. A one-time referral bonus, a meaningful reward if the recommended person gets hired, or a donation to a chosen charity if some participation milestones are met would be a good start.
Use Social Media To Promote Your Company And Opening.
Due to an over-saturation with too many recruiters competing for the same talent, LinkedIn is not as effective at finding passive candidate profiles as it once was. As a result, many recruiters started looking for alternatives to LinkedIn to identify passive candidate profiles, which led to increased use of social media sites like Twitter and Facebook.
Don’t ignore the possibilities of Twitter. Its powerful searching capabilities make it a great recruiting resource. Begin your hunt by typing in relevant keywords, tags, or hashtags related to your field.
Instagram has search functionality that allows you to narrow down users by searching for people talking about specific topics or companies. You can also use it to discover people posting complaints about their current job and who might be interested in changing careers.
Use Facebook's targeting tools to identify people likely to respond positively to your messages. Then, reach out using another platform. Using LinkedIn or email to do this will work wonders for your outreach.
Highlight Growth Opportunities And Company Culture
Your job is to find out what these people really want, not just what they say they want. You can do this by asking them directly. Ask them about their career goals, if compensation is fair, and whether they feel they're getting ahead. Then ask them why they chose your organization. What were the things that attracted them? How did they learn about your organization? And finally, what would they tell others who might be considering working for you?
It’s no surprise that short-termed “benefits” aren't enough to get people excited when they're considering changing careers. However, if you focus on creating content specifically tailored to potential recruits' needs, you can help them see why they'd be interested in working at your organization. You can emphasize your organization's dedication to providing an attractive work-life environment that reduces employee burnout and keeps employees energized and motivated.
Make sure to showcase your company culture through photos and short clips of people working at your company. Adding these images and clips to your website or social media pages will help give off an authentic feel.
Finding the right fit for your company can be challenging, but if you think outside the box and target passive candidates, you may be able to find the perfect match.
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